VISA BOUGHT THIS MANIFESTING THAT- DAN LAM

During my residency at Wieden and Kennedy, I art directed, designed, and animated a post for VISA. VISA has a social campaign called Bought This, Manifesting That where they spotlight different creators, athletes, and influencers on what they are manifesting with their bought item.

I was briefed to make a mood board showing the manifestation for the sculptor Dan Lam who bought a journal and is manifesting rest and introspection.

Dan Lam is a scuptor known for her drippy, colorful structures. She is taking the year off and reflecting on all that she has done this past decade. This Dan Lam world is made up of her art representing that she created this world and now she gets to sit with it.

I breifed an illustrator and animator to make bushy grass, Dan Lam journalling in the window, and a journal with pages flying gout of it.

The slide 2 page communicates the entire campiagn in one page.

Then @visa_us posted it on Instagram + Tiktok