VISA BOUGHT THIS MANIFESTING THAT- LITOS PLAYGROUND

During my residency at Wieden and Kennedy, I art directed, designed, and animated a post for VISA. VISA has a social campaign called Bought This, Manifesting That where they spotlight different creators, athletes, and influencers on what they are manifesting with their bought item.

I was briefed to make a mood board showing the manifestation for a bag designer Carlos who bought a lighter and is manifesting a sense of play.

Since Carlos is a bag designer who burns fabric as part of their flair, I needed to make sure the bags and the burning were key parts of the moodboard. He also wanted to incorporate a retro, cyber theme.

I breifed an illustrator and animator to make Carlos’ friends into toys.

The slide 2 page communicates the entire campign in one page.

And then @visa_us + @litos_playground posted it on Instagram and tiktok.